With the various credit card treacheries and scams allegedly being practiced by our local FitnessFirst, aside from the almost bothering method of their marketing, could adapting this ambient campaign be more effective? What do you think?
(Click this for a larger view!)
Fitness First health club converted a bench (at a bus stop) to a weighing machine showing people their measured weight in poster space and make them realize that they should hit the gym. Created by N=5, The Netherlands.
Via Adoholik
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